DANONE. KEEP ON ENJOYING!

GRAPHICS & ANIMATION

Photography

PRINT & SOCIAL MEDIA CAMPAIGN

TVC IDEA & CONCEPT

TVC PRODUCTION

Keep on enjoying! Positive & life-affirming TVC boosts awareness of Nutridrink

A few steps of rumba, emotion-provoking imagery, on-point copywriting and some power-lady attitude – and the leading clinical nutritional drink’s benefits are communicated. We localized Danone Nutridrink’s brand new, heart-warming “Keep on…” campaign concept to address the most important Finnish target groups, with a mission to help frail elderly people and those recovering from disease-related malnutrition regain their strength and energy. Results? Successful, multichannel nationwide campaign effectively raising product awareness and bringing smiles.

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